Semiconductor USA

Samsung Display America Lab

Display Technology Leadership


The Samsung Display America Lab (SDAL) develops new technologies for Samsung Display Company’s next-generation displays. The lab’s scope includes high-speed data transfer, image compression, panel driving and pixel compensation, visual quality enhancement, and intelligent algorithm development for product quality control. The lab’s mission is to drive multi-disciplinary innovation for industry leadership and superior display products.


Architect and design integrated circuits to better manage data flows in displays
Develop algorithms to reduce hardware complexity of the displays
Devise algorithms to enhance performance and reliability of displays
Drive display industry standards

About Us

SDAL was established in 2012 and is located in Silicon Valley. Most of the team is made up of researchers who have earned PhDs or are industry fellows. Key areas of lab expertise include display architecture, integrated circuit design, compression algorithms, machine learning, and vision science.


DSA Corporate Headquarters, 3655 N 1st St, San Jose, CA 95134

Samsung’s Culture of Innovation

Investment in R&D is part of our company DNA.
  • $15B

    Yearly R&D budget
  • 36K

    Employees hold doctorates / masters degrees
  • #1

    Patent Holder in the U.S.
  • 44

    CES Innnovation Awards
  • 25%

    Staff is dedicated to R&D
Samsung Display America Lab