The Samsung Display America Lab (SDAL) develops technologies, interfaces, algorithms and standards for Samsung Display Company’s next-generation LCD and OLED displays. Its mission is to drive multi-disciplinary innovation for industry leadership and superior display products.
SDAL team members:
  • Develop systems to better manage data flows in displays
  • Investigate visual and tactile interactions between users and displays
  • Identify technical innovations commercially applicable to displays
  • Devise features to enhance performance and reliability of displays
  • Drive display industry standards
SDAL was established in 2012 and is located in Silicon Valley. Most of the team is made up of researchers who have earned PhDs or are industry fellows. Key areas of lab expertise include circuit design and electronics, algorithms, optics, semiconductor physics and materials science.